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Why Pro-biotics And Pre-biotics Are So Important

Posted on 12th Nov 2014 by Marlene

It is claimed that millions of consumers are facing gut and digestive health disorders which provides business opportunities for dietary supplement producers looking to provide effective products that can help manage illness and intolerances, as well as promote overall health. Global demand for probiotics is predicted to grow at a CAGR of 6.8% from 2013 to 2018.

The rules and regulations about what you can and cannot say are a hurdle and some manufacturers will need to consult carefully about how to represent probiotics or prebiotics on labels.

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One of the biggest hurdles is a lack of understanding amongst the public regarding the importance of fibre in the diet, and how much fibre should be consumed on a daily basis.


As consumer awareness for this unique category of dietary supplements grows, companies could begin to combine enzymes with other nutrients that can enhance beneficial effects in the gut.

Key Findings:

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The discovery of new categories of gut health ingredient that have the potential to meet market demands

Gut health is not only a matter of improving food safety, as dietary needs are also important

Developing, and some developed countries, are very far behind in understanding these needs, despite being the most vulnerable areas

Blends are the way forward for most suppliers if they want to tackle multiple effects




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The Problem With So Many Allergy Specialists Is .......

Posted by Marlene on: 17th Oct 2014

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Posted by Marlene on: 13th Sep 2014

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Posted by Marlene on: 29th Aug 2014

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Posted by Marlene on: 23rd Aug 2014

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Sam Faiers

Posted by Marlene on: 31st Jul 2014

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Top 5 Tips To Beat The Summer Snuffles

Posted by Marlene on: 15th Jul 2014

1. Reduce your stress Try to reduce your stress levels. The survey showed a clear link between stress and the severity of hay fever symptoms. Almost seven out of 10 stressed-out hay fever sufferers rate their symptoms as unbearable or debilitating. As stress levels drop, symptoms become milder. For tips……


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